As technology continues to advance expeditiously, it’s no surprise that everything that relies on it must move at a similar pace. Digital marketing is no exception.
Being aware of emerging or continuing trends is necessary for marketers to stay on top of their game. With the onset of a new decade, we’ve provided our projected top 5 digital marketing trends.
1. Content Marketing
Content marketing is still king in 2020. High-quality, relevant content allows you to showcase your expertise and communicate with your customers from a place of authority. Your content is also what search engines like Google provide to consumers online, so continuing to produce high-quality content is a definite must.
2. Video Content
Please don’t overlook the value of video content. Consumers respond well to it because it’s easy to digest and more entertaining than reading. Video promotion is said to be 600% more effective than print and direct mail combined. Live videos are even better because they keep audiences watching 3x longer than recorded ones. To get you even more excited, over 80% of businesses say that video provides a good return on investment (ROI). Not to mention, Google loves video! So what are you waiting for?
3. Social Shopping
With more consumers buying online each year, social media has become an essential part of digital marketing. What may surprise you is just how many users shop on social media platforms like Facebook and Instagram. If you’re an e-commerce retailer, hitting your online sales goals is a must. And while there are many digital marketing channels that can help you reach this goal, social media is the only one that promises to deliver both new and repeat customers.
We as consumers tune out the one-size-fits-all messaging that has no relevance to us. If you have not done so already, leverage the personalization in emails by segmenting the email list based on profile data, which can include age, interest, location, and where the consumer is in the buying process. Personalized email blasts have been shown to perform better than generic emails sent to an entire list. Consider these personalization stats from a survey done by Epsilon:
- 63% of consumers are highly annoyed with generic advertising blasts
- 80% say they are more likely to do business with a company if it offers personalized experiences
- 90% claim they find personalization appealing
Chatbots will be an important part of digital marketing this year. This AI-based technology uses instant messaging to chat in real-time, day or night, with your website visitors. This customer service strategy is beneficial because it can be used to drive sales through customer interaction and it streamlines the customer relationship management (CRM) process.
A study done by TIDIO researchers shows that 63% of respondents prefer messaging an online chatbot to communicate with a business or brand. They felt it was a more personalized customer experience. Are you using chatbots to transform your digital marketing strategy?
There are thousands of brands competing for your target audience’s attention and while there are a variety of new trends to keep your eye on, that doesn’t mean that all the old methods have to become obsolete. Just add these tactics to your arsenal and make this year the most successful one yet for your business.